21世纪全国高职高专通识课规划教材公关与商务礼仪(第2版) (Chinese Edition)
21世纪全国高职高专通识课规划教材公关与商务礼仪(第2版) (Chinese Edition)

How to Download 21世纪全国高职高专通识课规划教材公关与商务礼仪(第2版) (Chinese Edition) PDF

《公关与商务礼仪(第2版)》从礼仪概述、个人基本礼仪、日常交际礼仪、文书交际礼仪、常用商务礼仪、涉外商务礼仪六个方面介绍了礼仪的相关知识和运用技巧。脉络清晰，循序渐进，依据礼仪的使用场合和特点进行编排，便于学生从整体上把握全书内容。从结构上看，由概述到分类；从难易程度上看，由浅入深；从层次上看，先公共礼仪后职业礼仪，符合人们的认知规律和学习规律。《公关与商务礼仪(第2版)》在内容构建上力求体现高职高专教育特色，突出实用、适用、够用的原则，注重学生礼仪应用能力的培养，并充分考虑了公关员、秘书、推销员等职业资格证书考试对礼仪知识和技能的要求，为相关专业学生双证书的获取奠定基础。同时，《公关与商务礼仪(第2版)》在编写体例和形式上也进行了大胆的创新，每章设计了教学目标、导入案例、相关链接、技能培养目标和技能模块、礼仪小测试、思考题等板块，便于强化学生对知识的理解和技能的掌握，并通过大量的图片和典型案例，增强学生的感性认识，引发学生进一步的思考。《公关与商务礼仪(第2版)》可作为高职高专院校、成人高校学生学习礼仪理论知识和技能的教科书，同时可作为本科院校学生和社会从业人员提高自身修养和综合素质的参考读本，也可供公关员、营销员、服务员等礼仪培训使用。

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  • Released: November 16, 2020
  • Author: 姜桂娟
  • Rating: 4,9
  • Publisher: Ebook DIgital Agency
  • Total Page: 986 pages
  • File Size: 3670 KB
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